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Course Objectives Delegates Will Learn Course Details Book Online

Business Writing Skills

One Day

To be successful at any level in business it is necessary to write well. People need to be able to inform and persuade others; to relay information about their products, solutions, views and recommendations. On paper and on screen the skills of clear, relevant and punchy expression are essential to your company image.

Every letter, every e-mail and every report should be efficient and instantly understood. However, without the right training many people are unsure of themselves when they sit down to write.

Writers must be able to get their message across clearly, without misunderstanding or confusion. Those who write well have learned that there are distinct steps in the process of moving from the blank page to the finished document.

This high impact, practical course takes your people through those same steps. Participants learn how to organise their thinking, marshall their ideas and structure their work. They discover new ways to write with conviction and impact. They improve their ability to hold the reader’s attention. They learn to persuade and to motivate. And above all they learn to save time.

The programme highlights the new reader-centred reality of business correspondence and is suitable for all who are required to communicate with the written word.

Course Objectives At the end of the course participants will: Know the steps in putting together an effective piece of written work.   Be able to structure their work to create easy reading for the reader Know how to write with clarity, relevance, interest and impact. Be able to communicate through a number of written mediums including letters and reports.

	Delegates Will Learn
How to start the writing process, from the blank screen or page. How to create an instant connection with the reader. How to clarify the purpose of the writing. Aiming for the response you want. How to choose the appropriate tone and style. How to gather information and organise your ideas. How to prepare the rough draft. How to write vigorously and assertively. How to keep interest alive. How to edit material and purge redundant words. Improving your style. How to layout written work using the correct conventions. Effective use of paragraphs. Some recent trends in language and written work. How to avoid common errors in punctuation and grammar. How to write business letters and basic reports. How to write memos and e-mails. How to write effective proposals.

	Course Details
Dates: 14 October 2008 9 December 2008 Times: 10.00 am - 5.00 pm Fee: £495 + VAT Course location: London, Kensington