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open programmes > communication programmes > business writing skills
Business
Writing Skills
One Day
To be successful at any level in business
it is necessary to write well. People need to be able
to inform and persuade others; to relay information
about their products, solutions, views and recommendations.
On paper and on screen the skills of clear, relevant
and punchy expression are essential to your company
image.
Every letter, every e-mail and every
report should be efficient and instantly understood.
However, without the right training many people are
unsure of themselves when they sit down to write.
Writers must be able to get their message across clearly,
without misunderstanding or confusion. Those who write
well have learned that there are distinct steps in the
process of moving from the blank page to the finished
document.
This high impact, practical course takes your people
through those same steps. Participants learn how to
organise their thinking, marshall their ideas and structure
their work. They discover new ways to write with conviction
and impact. They improve their ability to hold the reader’s
attention. They learn to persuade and to motivate. And
above all they learn to save time.
The programme highlights the new reader-centred reality
of business correspondence and is suitable for all who
are required to communicate with the written word.
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- How to start the writing process, from
the blank screen or page.
- How to create an instant connection
with the reader.
- How to clarify the purpose of the writing.
Aiming for the response you want.
- How to choose the appropriate tone and
style.
- How to gather information and organise
your ideas.
- How to prepare the rough draft.
- How to write vigorously and assertively.
How to keep interest alive.
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- How to edit material and purge redundant
words. Improving your style.
- How to layout written work using the
correct conventions. Effective use of
paragraphs.
- Some recent trends in language and written
work.
- How to avoid common errors in punctuation
and grammar.
- How to write business letters and basic
reports.
- How to write memos and e-mails.
- How to write effective proposals.
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'Of all those arts in which the wise excel, nature’s
chief masterpiece is writing well.'
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| Dates: |
14 October 2008
9 December 2008 |
| Times: |
10.00 am
- 5.00 pm |
| Fee: |
£495
+ VAT |
| Course
location: |
London, Kensington |
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Tailor this programme +44(0)20 7381 6233
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For further information
complete our enquiry
form or call our team of learning advisers
on +44 (0)20 7381 6233. |
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