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Making Appointments by Telephone
One Day
On a list of activities
sellers feel good about, prospecting usually lies somewhere
between public speaking and bungey jumping. However,
making appointments with new prospects is where selling
begins. This inspirational one-day course is about how
to make it a strength, not an Achilles heel.
Anyone who has ever picked up the telephone to make
a cold call, or followed up after they've sent out literature,
knows that it's a much more difficult task than making
a face-to-face call.
On this highly practical course, appointment makers
learn how to improve their chances dramatically. They
learn how to overcome call reluctance and instantly
get gatekeepers on their side.
Once
through to the right person they learn how to open the
conversation, what to say to keep the conversation going,
and most importantly how to help the prospect to quickly
realise the value in finding out more.
The emphasis is focused strongly on results. Participants
have ample opportunity to practise the techniques using
the tele-trainer equipment. They return with all the
necessary skills and motivation to convert each telephone
call into a date in the diary.
The programme is suitable for anyone who
would like to improve his or her 'conversion rate,'
whether the challenge is cold calling, resurrecting
an old database or networking with existing clients
to find new business.
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- How to structure each call from a dynamic beginning to a postive end.
- How to develop a basic script that works.
- How to talk to and get beyond gatekeepers.
- How to sound confident - not pushy.
- How to qualify quickly and efficiently.
- How to handle negative responses - without feeling rejection.
- How to ask key questions to keep the momentum going.
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- How to handle the early price challenge - so it's not an issue.
- How to build an instant rapport.
- Why ending a call with 'Keep us in mind' is hopeless, and what to say instead.
- How to get attention with voicemail. What never to say.
- How to make your personality a vital asset.
- How to confidently ask for the appointment.
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| Dates: |
5 November 2008
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| Times: |
10.00 am
- 5.45 pm |
| Fee: |
£495
+ VAT |
| Course
location: |
London, Kensington |
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Tailor this programme +44(0)20 7381 6233
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