case studies > nike
Nike
Nike are the world leaders in the sports and fitness market
with an enviable reputation for innovative top-quality
products. LDL were invited to deliver a company wide
initiative to reinforce Nike values and to build on
the existing levels of customer service.
This was achieved by conducting customer research, consulting
with staff and subsequently designing a customer service workshop
which was delivered to all Nike (UK) personnel.
As phase two the management team attended a series of supervisory
skill workshops designed to reinforce key customer service
principles and to assist them in managing the developing service
culture.
Phase three involved telephone skills training and phase
four a performance management workshop designed to link customer
service standards and values to Nike staff appraisal procedures.
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