Air Products

Air Products PLC is the UK subsidiary of Air Products and Chemicals, Inc., the world's largest supplier of specialty gases, serving customers from over 200 stocking locations worldwide.

LDL has worked with Air Products for many years and due to the success of this involvement was asked to propose a training solution for the Merchant Gases sales team.

In a fiercely competitive market, Air Products required a training partner to develop a programme which would integrate product knowledge and selling skills. The imminent launch of a new product range and the need to revisit knowledge on existing products meant preparation and tailoring were key factors.

To this end LDL worked closely with internal product specialists to develop a highly tailored three day sales and negotiating skills programme. Particular emphasis was placed on utilising relevant case studies.

Over a three month period, more than 70 delegates attended the programme. The training initiative received excellent feedback and was considered by Air Products to be a key factor in the successful launch of the Maxx™ gases range of welding and cutting gases.

For further information complete our enquiry form or call our team of learning advisers on +44 (0)20 7381 6233.