This seminar is a state-of-the-art
modern sales training programme for the salesperson
who sells complex products and services in a multicall
multidecision maker environment.
The seminar is built around an indepth investigation
of the RACERNI® sequence. RACERNI® looks
at the 7 different psychological stages the BUYER
moves through in making a major purchase. The
buying cycle not the selling cycle is the focal point. It unravels how the
customer buys and provides an excellent framework to
manage a complex sale.
If your
average order value is £2,000 plus and you deal with multiple decision makers, then this seminar is for you.
"Helped me directly with the sale of one of the biggest sponsorship properties in English football."
AC, former head of football, IMG Worldwide
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