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robin fielder seminars > big ticket selling

sales training company uk

One day - Presented by Robin Fielder

Need help closing your stuck orders? Fed up with 'in the bag' sales going to the competition at the last minute? Want more information on how the customer buys? Here's the solution...

BIG Ticket Selling is a state-of-the-art modern sales programme for the salesperson who sells complex products and services in a multicall multidecision maker environment.


Most sales training focuses on small ticket sales skills. This seminar looks at the additional skills required by the major sale.

In the large sale you go from single to multiple decision makers; most of the selling takes place when you're not there; you make multiple calls on the account; competition is fierce; you must lower perception of risk and you must quantify return on investment. BIG Ticket Selling looks in-depth at each of these areas and how to handle them.

If your average order value is £5,000 plus then this seminar is for you.

"Helped me directly with the sale of one of the biggest sponsorship properties in English football."

AC, former head of football, IMG Worldwide

seminar content

Dates and Tickets

Contents Include

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Contents Include

Principles

  • How to manage the complex sale.
  • How to sell at Board, middle manager and user level.
  • How to instill a sense of urgency.
  • How to be: a specialist, a problem-solver and a profit improvement partner.

9 Laws of the Major Sale

  • How to sell financial performance, not just operating performance.
  • How to come in knowledgeable. Everyone wants to deal with the person with the best knowledge.
  • How to structure the final presentation.

Gap analysis techniques

  • Widen the gap before presenting the solution.
  • How to drive a wedge into the gap.
  • How to use quantification techniques.
  • Quantification is King in the major sale.
  • Advanced questioning skills. Case history.

Positioning strategies?

  • How to use personal and corporate positioning.
  • How to sell the idea of partnership.
  • Big Ticket prospecting.

The RACERNI® buying sequence

  • How to identify the 7 distinct stages the buyer moves through.
  • How to unravel the buying process.
  • How to use criteria for ordering techniques.
  • How to free up the stuck order and move the sale forward.

Competitive Strategy

  • How to get the customer to choose you.
  • How to influence the initial specification
  • What to do if it goes quiet.
  • The biggest mistake you can make.
  • How to handle risk issues.

How to 'cover the bases'

  • How to use account mapping. A 9 stage formula that will transform your approach.
  • How to unravel power, politics and influence.
  • How to handle multiple decision makers.

robin fielder

Seminar Leader: Robin Fielder

Robin Fielder is Managing Director of LDL. He regards this programme as his best work so far. The content is the result of two years study and review conducted by him into the differences between small and large sales.

The day is literally bursting with dozens of proven 'how to' techniques you and your team will be able to use immediately.



Seminar Details  
Dates: LONDON 27 November 2008
Times: 10.30am - 4.45 pm
Fee: £399 + VAT
Course location: Kensington Close Hotel, London, W8

Tailor this programme  +44(0)20 7381 6233

book online For further information complete our enquiry form or call our team of learning advisers on +44 (0)20 7381 6233.
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