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Sales Training

Sales training & key account management courses that get results
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Whether you’re looking for sales training courses for one or two people, or a fully-fledged sales academy, LDL can help. We design and deliver sales training for a wide range of companies every year – from ambitious start-ups to established multinationals.

Nothing takes the place of a well-led, well-coached sales team. Companies that invest in ongoing development for their salespeople see stronger performance, greater motivation and better retention of top talent.

“Sales up by 18%, profits up to 23% since we used LDL to train our global sales team”

– SP, Global Sales VP, Ncomputing

Whether your team need to master consultative selling, prospect more effectively, manage key accounts, navigate complex procurement processes, stand out in competitive pitches, make better use of digital tools or negotiate better terms, LDL offers a comprehensive portfolio of sales training courses – all of which can be tailored to your business.

Sales Training Courses
In-Person or Virtual Sales Training

For all our courses we also offer engaging, live, virtual instructor-led training (VILT).

The Consultative-Partner Selling Approach

The core of the LDL approach is consultative-partner selling. Modern selling is about being in business with the customer, not doing business with them. Selling has evolved from pitch and follow through to helping customers find the right solutions in a collaborative effort.

At LDL we have highly structured models for consultative-partner selling, which provide your people with a straightforward, repeatable reference when navigating the sales process.
LDL sales programmes are interactive, engaging, upbeat – and increasingly supported by online reinforcement.
FREE LACPOMAC® 8 Step Selling Model
World class consultative sales people use a structure. This training will show you how to use the LACPOMAC® model to optimise your sales effectiveness.
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Focused Sales Team Training

For more than four decades LDL has studied the methods, techniques and mindsets of top sales teams around the world. We talk to hundreds of salespeople each year to stay ahead of trends. We sort the great sales ideas and key insights from the rest, so you don’t have to.

The results are in our wide range of sales training courses. Open courses are delivered online. All programmes can be tailored to your requirements and conducted in-person. We come to you.

Learn more about our sales training program in the following locations:
SALES TRAINING LONDON
SALES TRAINING BIRMINGHAM
SALES TRAINING GLASGOW & SCOTLAND
Sales Training Videos
LACPAAC® In Sales Follow-Up
Key Account Managment - The 3 Levels of Decision influencer
Why Sales Skills Training Alone is Rarely Enough