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Sales Training

Sales training courses that get results
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Whether you are looking for sales training courses for one or two people, or a fully-fledged sales academy, LDL can help.

Nothing takes the place of a well-led, well-coached sales force. Companies that invest in continuing education for their sales force reap outstanding economic rewards.

“Sales up by 18%, profits up to 23% since we used LDL to train our global sales team”

– SP, Global Sales VP, Ncomputing

Whether your team need to master hybrid selling, transition from a product to a solution sale, make more appointments, ask better questions, manage key accounts, sell against competition, boost confidence, handle procurement, use social media, write proposals or negotiate better terms, LDL has in-person, virtual, and online sales training courses that have worked for hundreds of companies and will work for you.

Sales Training Courses
In-Person or Virtual Sales Training

For most courses we also offer engaging, live, virtual instructor-led training VILT.

The Consultative-Partner Selling Approach

The core of the LDL approach is consultative-partner selling. Modern selling is about being in business with the customer, not doing business with them. Selling has evolved from pitch and follow through to helping customers find the right solutions in a collaborative effort.

At LDL we have highly structured models for consultative-partner selling, which provide your people with a straightforward, repeatable reference when navigating the sales process.
LDL sales training courses are interactive, engaging, upbeat – and increasingly supported by online reinforcement.
FREE LACPOMAC® 8 Step Selling Model
World class consultative sales people use a structure. This training will show you how to use the LACPOMAC® model to optimise your sales effectiveness.
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Focused Sales Training

For more than four decades LDL has studied the methods, techniques and mindsets of top sales people around the world. We talk to hundreds of salespeople each year to stay ahead of trends. We sort the great sales ideas and key insights from the rest, so you don’t have to.

The results are in our wide range of sales training courses. Open courses are held in London. All programs can be tailored and conducted in-company. We come to you.

Learn more about our sales training program in the following locations:
Sales Training Videos
LACPAAC® In Sales Follow-Up
Key Account Managment - The 3 Levels of Decision influencer
Why Sales Skills Training Alone is Rarely Enough