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To succeed in key account management we must make lots of contacts and talk to lots of people within the account. One of the ways customers reduce risk is to ensure that as many of their people as possible are in favour of the decision.

Sometimes a buyer will deliberately deadlock in order to lower your aspirations. She will take you to the edge of the cliff and see how tough you talk then.

Let people sense your strong will to succeed. You communicate with your words, your appearance, your manners, but especially with your sense of purpose. Certainty is more persuasive than charm. In business as in sport, the person who wins is usually the one who wants it the most.

Love them or lose them. As the economy brightens engagement is hugely important. You need to make sure each of your people think ‘this is the best place for me to be’.

The only certainty about change is that it will never be this slow in the future. Everyone has resistance to change, but research shows those with high performance potential have lower resistance.

In a leadership role, and anyone who is responsible for the performance of others is a leader, you are always setting an example whether consciously or not. If you’re hacked off who is going to pick it up? Everyone.

The more you listen, the more you are fascinated by what people have to say, the more they will like you, trust you and want to do business with you.

This sounds obvious, but it is much deeper than it appears. When we are dealing directly with buyers, we have to learn how to sell ourselves effectively. Giving your customer the impression you really want their business can be very persuasive.

Something that never ceases to amaze me is the effort that many organisations direct towards getting new business while overlooking their existing client base. That’s crazy – it’s like filling a bucket that has a hole in it.

Many people start a new job or their job description changes and they have the attitude, ‘I’ll wait and see whether or not this job comes up to my expectations.’

The ability to convince yourself of your potential is the greatest selling skill of all. To win more business with this approach, one of the questions you must ask yourself is: ‘Am I a two- or three dimensional salesperson?’

Protect your attitude in sales and leadership roles

The laws of aerodynamics tell us that the bumble bee cannot fly. Its wings are too small, it’s too heavy, it has insufficient muscle and it’s the wrong shape. Technically there is no known way that a bumble bee can get off the ground. But fortunately, no one has told the bees and they carry on flying around.

Set the Direction

Your ability to set the direction, quite rightly, is a key focus of good leadership training. What’s your goal? What key areas do you need to work on? What are the priorities?

Your responsibility to your followers is to be clear about where you are headed. You must define the performance objective.

Questions are at the heart of selling. However, there are still some salespeople who push against it, who think that a successful presentation is a matter of putting their case logically. Their presentations are flawless, their logic superb, their evidence overwhelming. If they were barristers they would be at the top of their profession. But Read More

In this hard to predict economy, two themes are clear – first, competition is strong and getting stronger. Your competition is just a click away. And second, as products and services become more and more alike, the difference is people. The only thing your competitors cannot copy is the relationships you have with your team and your customers. That’s why inspirational leadership training is vital to business success.

Leadership training normally focuses on what you should do, however it is is just as important to know what NOT to do.

GrowthStream is highly practical, so you can use it to address real problems
People leadership is the new core competency. To thrive in today’s market we simply cannot afford to field anything but teams of A players.