Since its flotation, Ashworth Frazer has continued to establish itself as a key supplier of both underground and above ground piping.
Committed to the development of its employees, Ashworth Frazer consolidated its approach by launching the ‘People Learning Continually’ initiative company-wide. Every site conducted a Training Needs Analysis to identify specific training requirements across the company.
Following this analysis, LDL was invited to develop a training solution which would equip the salesforce with the skills and confidence required to meet their business objectives.
Allowing for the varying skill level of delegates, LDL designed a suite of highly tailored sales and negotiation programmes which were delivered nationwide. The training focused on improving long term relationships with both new and existing clients, together with a systematic approach to negotiation aimed at maximising profitability.