Social Media For Business
Social Media For Business
‘Social Media For Business’ is a practical, one-day workshop designed for business professionals looking to leverage the main social networks – LinkedIn, Facebook, Twitter, Instagram and YouTube – to build credibility, strengthen relationships and drive new business.
Social media offers an instant way to communicate. When you use it well you set yourself apart from your competitors. However,the very nature of social media means that it is constantly changing – and it is essential to stay up to date.
This course is designed as an introduction to business social media. Tried-and-tested techniques will be covered in depth, with specific case studies and examples to illustrate the latest strategies that are working today.
Participants are asked to bring a laptop or iPad to the programme so they can work on the platforms themselves.
‘Social Media For Business’ is a practical, one-day workshop designed for business professionals looking to leverage the main social networks – LinkedIn, Facebook, Twitter, Instagram and YouTube – to build credibility, strengthen relationships and drive new business leads.
Social media offers an instant way to communicate. When you use it well you set yourself apart from your competitors. But the very nature of social media means that it is constantly changing – and it is essential for businesses to stay up to date.
At the end of the course participants will:
- Know how to use social media to promote their business.
- Understand key social media terminology and platform information.
- Be able to create a robust social media strategy.
- Know how to use Facebook, Twitter, LinkedIn, Instagram and YouTube for business.
- Why social media is effective for business
- The differences between the main platforms: Facebook, Twitter, LinkedIn, Instagram and YouTube
- How to select the right platform for your business
- How to create ongoing conversation and engagement
- How to stand out in social media
- How to analyse competitor content
- How to grow your online social media community
- How to schedule and manage content
- How to measure success in social media
This programme is available on request.
“Excellent – Presenter very knowledgeable and approachable. Relaxed learning atmosphere. Thank you.” – KD, Commercial Director, Mintel.
“I had a reasonable level of knowledge of LinkedIn prior to this course (I think!). However, I will leave today with more knowledge, and importantly more confidence in using LinkedIn to aid business development and sales process. Alison is great – very informative, knowledgeable and a great communicator.” – RB, Academic Sales, Comsol Ltd
“Excellent. Great tips and ideas to improve personal and professional LinkedIn profiles. Good approach and understanding of our needs by the trainer.”– SK, Sales Manager, Hurlingham Club
In-company workshop. One day, bespoke. In-person or virtual delivery.
+44 (0)20 7381 6233