Professional Selling Skills

Posted on October 12th, 2020

Professional Selling Skills

From opening to closing, the LDL Professional Selling Skills programme breaks the sales process into clear, manageable components, providing you with the skills and confidence to guide conversations, build relationships and secure business – whilst developing your own distinctive selling style.

Designed for today’s competitive business environment, the programme unravels the sales process using proven models. These frameworks provide a structured, yet flexible process that allows you to optimise your approach to suit each sales situation. With this toolkit you’ll easily be able to improve your sales effectiveness with both new and existing clients.

"All our new business sales people have been through the LDL Professional Selling Skills Programme and the results have been absolutely fantastic!" - Microsoft Dynamics GP

Consultative selling

The LDL Professional Selling Skills programme emphasises consultative - partner selling — shifting focus from providing answers to asking insightful questions that uncover requirements, priorities and challenges.

Instead of telling clients why they should buy, you’ll learn to facilitate thoughtful conversations that help them explore their options, gain clarity and make informed decisions. This approach positions you as a trusted adviser.

Through interactive coaching and practical exercises, the programme enables you to adapt your approach to different circumstances – rather than relying on scripts – and to develop your own selling style.

Perfect for anyone new to sales or looking to refresh and refine their consultative selling skills, this sales training programme provides you with the skills and confidence to initiate, develop and close business opportunities.

"After many years of no training, I understand in more depth each part of the selling process, how to lead, close, meet objections. Most of all it has given me confidence." - KD, Establishment Manager, Care Dynamics

Flexible learning options

  • Open Course: Live, interactive virtual workshops in small groups
  • In-Company Training: Available in-person or virtually to suit your requirements
  • Self-Study: Learn in your own time details

Read A Delegate's View of Professional Selling Skills

From opening to closing, the LDL Professional Selling Skills programme breaks the sales process into clear, manageable components, providing you with the skills and confidence to guide conversations, build relationships and secure business – whilst developing your own distinctive selling style.

Designed for today’s competitive business environment, the programme unravels the sales process using proven models. These frameworks provide a structured, yet flexible process that allows you to optimise your approach to suit each sales situation. With this toolkit you’ll easily be able to improve your sales effectiveness with both new and existing clients.

“All our new business sales people have been through the LDL Professional Selling Skills Programme and the results have been absolutely fantastic!” – Microsoft Dynamics GP

Consultative selling

The LDL Professional Selling Skills programme emphasises consultative – partner selling — shifting focus from providing answers to asking insightful questions that uncover requirements, priorities and challenges.

Instead of telling clients why they should buy, you’ll learn to facilitate thoughtful conversations that help them explore their options, gain clarity and make informed decisions. This approach positions you as a trusted adviser, fostering long-term relationships built on genuine understanding and business value.

Flexible learning options

  • Open Course: Live, interactive virtual workshops in small groups
  • In-Company Training: Available in-person or virtually to suit your requirements

At the end of the programme participants will:

  • Have an in-depth understanding of the structure of selling from opening to closing.
  • Be able to build value by asking consultative questions.
  • Know how to differentiate their proposition and sell against competition.
  • Have the confidence to apply these selling skills.

  • Consultative-partner based selling.
  • Selling against the competition.
  • Selling the difference – your products/services, your company, and yourself.
  • Building trust.
  • The psychology of selling, and what makes people buy.
  • The use of the LACPOMAC® sales process to navigate each stage of the sale.
  • Making appointments.
  • Opening the sale.
  • Using gap analysis strategies, and consultative questioning, to uncover and develop requirements.
  • Matching, and presenting solutions.
  • Pre-closing, test closing, and final closing.
  • Pre-handling, and handling objections.
  • Gaining commitment, and handling procrastination, using the LACPAAC® process.
  • Sales negotiation – developing value, defending price and margin, and trading negotiable variables.
  • Building self-confidence, and self-motivation.

Dates: Select a date from the drop down menu below.
Fee: £995 + VAT
What You Get: Comprehensive workbook and post programme elearning support.
Open Course Location: Virtual delivery*
Times: Day one: 10.00 am – 4.00 pm
Day two: 10.00 am – 4.00 pm

*Tailored in-company programmes are available either in-person or virtual.

“I feel compelled to put in writing how outstanding this course is. It took the ‘myths’ out of selling and showed you instead a logical, common sense and workable way of winning business. Now that I am in a position whereby I need to develop and train others, I look no further than LDL. They return from you highly motivated, inspired, enthusiastic and focused.” – MR, Sales Director,  Majestic Wine Warehouses 

 

“We routinely send our sales staff on ‘Professional Selling Skills’ course, and having attended this myself I can say with total candour that the course and follow up material was exhilarating, instructive and head and shoulders above anything comparable in my experience.” – DL, Sales Director, Bernard Group

 

The delivery throughout was excellent. It’s not like learning a process that only works in one way, it’s about developing more skills to use in your own way.” – HT, Senior Sales Manager, Vidcheck.

 

“Loved the course and trainer. Have learnt so much and can’t wait to try out my new skills. Very well structured. Will definitely recommend.” – JO, Product Account Manager, McLaren Software.

 

“Excellent. Professionally run, superb instructor with credibility in spades.” – DO, Business Development Manager, Rohde and Schwarz

 

“Nick was extremely enthusiastic and informative. I found the whole experience fantastic and would not hesitate to recommend it to others.” – TG, Business Development Manager, G2 Speech

 

“Excellent. It makes you aware of the little things that can potentially make a big differenence. Very detailed and informative.” – RJ, Sales Engineer, Comsol

 

“Very enthusiastic. Great use of interactive exercises and vibrant examples. Well structured.” – SR, Area Sales, A Menarini Diagnostics

 

“Concepts were explained very well. All aspects of the course will be useful in my career. We were led through a well structured model of how to work with clients at all levels.” – JK, Product Manager, Red Box

 

“Excellent. Nick was fantastic and enthusiastic about the sales process. Made the learning a more experiential one” – SS, CEO, Data Zuum

 

“Extremely informative….enthusiastically run by brilliant/vibrant instructor who conveyed the course messages extremely well.” – CP, Sales, Intel Corporation

 

“Nick was great, I really appreciated the way he got me to reflect and think things through instead of throwing the answers at me. I found the training to be dynamic and engaging. I feel like I have gained lots of skills and knowledge to help me in my sales career.” – RS, Territory Manager, Nimrod Veterinary Products

 

“Excellent format with good variety of group/individual tasks and open discussions. Nick was excellent at building on focuses through examples and detail to reach the final conclusions. I feel I will take away lots of big and small points to apply in my workplace, out on the road, and at events.” – SW, Project Manager, CI Group

 

“Really engaging course which looked at the sales process in a different light. Very much appreciated the structured approach which built on layers of understanding. It has definitely answered questions for me, in terms of situations I knew were not right but couldn’t define why!” – MA,
EMEA Business Development Manager, Retrogenix

 

“Having a coach who is so enthused about a subject is so rare, especially when they are so knowledgeable in the area. Honestly the most refreshing course I’ve been on.” – NP, Spares Account Executive, Foster Refrigerator

 

“Great group. Nick was amazing and allowed us to relate to the examples given. Brilliant coach and guide. Very patient and understanding.” – MS, Sales, Martindale

 

“Engaging delivery of concepts and content. Incorporated real examples from the group, enabling active and interesting discussions and sharing of knowledge and experience.” – GP, Senior Business Consultant, Siemens

 

“Nick Evans has superlative clarity and extraordinary rapport with the group. Nuances in the sales process were walked through in a clear and structured manner. I’ve taken multiple elements which will be useful in outlining sales process enhancements.” – JM, Product Director, IEG4 Ltd

 

“Clear and logical course with excellent and memorable lessons – always tied back into jobs for relevance.” – NB, Global Business Development Associate, Retrogenix

 

“The pace was perfect, I was engaged the whole time and never lost interest. The trainer also remembered everything about everyone and made me feel very included. Learned lots from this!” – HP, Sales Development Representative, Thrive Networks Limited

 

“Excellent. Engaging; applicable; ‘non-salesy’ sales training” – GK, Cellular Pathology Sales Specialist, A. Menarini Diagnostics 

 

“Nick was fantastic and made sure we understood everything. Easy to follow and very informative.” – MH, Cellular Pathology Sales Specialist, A. Menarini Diagnostics

 

“Gave me lots of ideas to tweak existing things I am doing (keeping what works but adding new things). Gave me more insight into how a buyer approaches the whole process.” – EN, Product Manager, Columbus Instruments

 

“Excellent. Good instruction and very relevant content.”- IB, Sales Manager, Cellixon

 

“The trainer was so informative and very engaging to listen to. I found the advice so valuable and it’s given me so much confidence to perform in my role!” – EM, Cellular Pathology Sales Specialist, A. Menarini Diagnostics

 

“Clear and concise, very well laid out and explained. Taught me lots of things I did not know. Will take a lot from this, particularly liked the widening the gap analogy, will definitely take that forward with me. As well as incorporating more questions into my interactions with customers going forward.” – BC, European Sales Manager, Red Box Direct

 

“Nick was an excellent presenter, he kept the sessions very interesting and entertaining. The LACPOMAC approach to a sale makes perfect sense to me and it is easy to remember.” – MD, Sales & Marketing Representative, Willow Technologies

 

“Nick was a great trainer. I liked the conversational approach to the course and applying it to my role.” – MD, Senior Sales Executive, Ignite Growth

 

“I found a lot of the content interesting and gave me a new outlook on my role and how I can grow in it.” – CB, Account Manager, Academy21

 

“Nick Evans was very informative and interacted with the group fairly. I also learnt new information in terms of how to be a better salesperson.” – KT, Regional Sales Manager, Quidelortho

 

“Covered all areas of selling/negotiating, reinforcing and refreshing my own knowledge.” – VC, Design & Sales Director, The Odd Chair Company
 

“The trainer was very thorough with the information. The programme helped me understand sales a lot more and I know what I can do now to hopefully have more success.” – JK, Account Manager, Compassa Ltd
 

“It gave me the grounding I needed in sales, I just wish I’d had this when I started my role!” – K, Account Manager, Academy21

Want to tailor this programme?

£995.00

BOOKING FORM – OPEN COURSE
Professional Selling Skills

Live virtual training. Develop your consultative selling skills with this participative two-day programme. £995 + VAT.

To tailor this programme: 020 7381 6233

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