Yamaha are market leaders in the Motorcycle and Marine engines market, with a tremendous racing heritage and a reputation for innovation, style, reliability and quality.

Yamaha Motor UK wanted to ‘raise the bar’ within their dealer network and assigned LDL to conduct a company wide audit of their training needs. We subsequently designed a series of Customer Service and Sales workshops for their UK team, and also worked with the Yamaha board facilitating a number of ‘top team’ events which focused on setting Yamaha’s UK vision and values.

We then designed a range of Leadership programmes for Yamaha’s dealer network, focusing on People Management, Business Development, and Commercial Awareness/Financial Management. These programmes have helped Yamaha to build market share, foster better customer/dealer relationships and improve both top line and bottom line results.

“With regards to LDL – and in particular Robin Lines – I would absolutely have no hesitation in recommending him at the highest level to any company, irrespective of size or business…

Robin has facilitated two- and three-day training programmes for both managers and divisional managers within our company and is able to very quickly recognise strengths and opportunities whether as a group or in individuals, which has been enormously beneficial, particularly in our personal development programmes. Our Area Sales Managers, of which we have 10, have also been greatly assisted during his training workshops.

… I am delighted we have stayed committed to our training programmes with Robin and LDL and the results of this commitment are evident within our overall company performance and equally important the general atmosphere within the company even under such challenging times. Robin’s personal character has also won him friendship and respect from many within our company and yet he is still able to carry out his programmes in a professional and dedicated manner.”

Andrew Smith, Managing Director, Yamaha Motor UK