Sales Training

Sales Training

High level sales training courses that get results.

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Sales Training

Whether you are looking for sales training courses for one or two people, or a fully-fledged sales academy, LDL can help. 

 

Nothing takes the place of a well-led, well-coached sales force. Companies that invest in continuing education for their sales force reap outstanding economic rewards.

 

Whether your team need to transition from a product to a solution sale, make more appointments, ask better questions, manage key accounts, sell against competition, boost confidence, handle procurement, use social media, write proposals or negotiate better terms, LDL has both open and in-company sales training courses that have worked for hundreds of companies and will work for you.

Tailored Solutions

Tailored Solutions

For all our sales courses we offer tailored, in-house solutions designed specifically for your business.

This hugely successful foundation programme is designed to give sales people of all levels a complete coaching in modern consultative-partner selling techniques. Open & In-co.

This highly participative course is designed to give account managers the modern day strategies required to make major sales to major customers. For experienced sales people. Open & In-co.

Negotiating skills are vital. No other form of training has such an immediately measurable effect on the bottom line. Negotiation is a major factor in profitability. Open & In-co.

An enormously successful evening seminar which with its emphasis on the new consultative-partner selling can put you at the forefront of sales achievers in the internet age. Open & In-co.

The telephone is a high touch, cost-effective selling tool. But it must be used well. This course sets out to provide a stream of ideas to improve telephone selling ability. Open & In-co.

Sales management designed to improve sales people by combining performance improvement techniques with the correct leadership style. Open & In-co.

The programme sets out to teach the most advanced strategies available to help your people achieve more and reach their highest potential. Performance training for today's achievers. In-co.

Highly practical, hands-on workshop designed for anyone looking to leverage social media platforms to build credibility and generate new business leads. In-co.

Suitable for anyone who would like to improve their 'conversion rate', whether the challenge is cold calling, resurrecting an old database or networking with existing clients. In-co.

Consultative-Partner Selling

The core of the LDL approach is consultative-partner selling. Modern selling is about being in business with the customer, not doing business with them. Selling has evolved from pitch and follow through to helping customers find the right solutions in a collaborative effort.


At LDL we have highly structured models for consultative-partner selling, which provide your people with a straightforward, repeatable reference when navigating the sales process. Clarity accelerates learning.


LDL sales training courses are interactive, engaging, upbeat – and increasingly supported by online reinforcement.


For more information, please download our LACPOMAC® 8-step selling structure ebook (see below).

LACPOMAC Selling Model

The LACPOMAC® 8 Step Selling Model

World class consultative salespeople use a structure.
This training will show you how to use the LACPOMAC® model to optimise your sales effectiveness.

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Focused Learning

For more than three decades LDL has studied the methods, techniques and mindsets of top sales people around the world. We talk to hundreds of salespeople each year to stay ahead of trends. We sort the great sales ideas and key insights from the rest, so you don’t have to.


The results are in our wide range of sales training courses. Open courses are held in London. All programmes can be tailored and conducted in-company. We come to you.


Learn more about our presence in the following locations:


Sales Training Videos

LACPAAC® In Sales Follow-Up

Key Account Management – The 3 Levels of Decision Influencer

Why Skills Training Alone Is Rarely Enough