Sales Training

Whether you are looking for sales training courses for one or two people, or a fully-fledged sales academy, LDL can help. 

Nothing takes the place of a well-led, well-coached sales force. Companies that invest in continuing education for their sales force reap outstanding economic rewards.

“Sales up by 18%, profits up to 23% since we used LDL to train our global sales team”

SP, Global Sales VP, Ncomputing

Whether your team need to master hybrid selling, transition from a product to a solution sale, make more appointments, ask better questions, manage key accounts, sell against competition, boost confidence, handle procurement, use social media, write proposals or negotiate better terms, LDL has in-person, virtual, and online sales training courses that have worked for hundreds of companies and will work for you.

In-Person or Virtual

For most programmes we also offer engaging, live, virtual instructor-led training VILT.

The New Professional Selling Skills

A hugely successful foundation programme designed to give sales people of all levels a complete coaching in modern consultative-partner selling techniques.

Advanced Sales Training

Key Account Management

This highly participative course is designed to give account managers the modern day strategies required to make major sales to major customers. For experienced sales people.

Online Sales Training

The New Rules of Selling

Self-directed, in-depth sales training available wherever you are. For anyone who is responsible for winning new business. Interactive. Bite-sized. On demand.

Professional Negotiation Skills

Negotiating skills are vital. No other form of training has such an immediately measurable effect on the bottom line. Negotiation is a major factor in profitability.

Close That Sale! 2024

The latest edition of this enormously successful half-day programme looks at the hybrid selling skills required to sell effectively in today’s market.

Sales Management Training

Professional Sales Management

Step by step this programme shows you how to improve sales results by combining performance improvement techniques with the correct leadership style.

Telephone Selling

The telephone is a high touch, cost-effective selling tool. But it must be used well. This course sets out to provide a stream of ideas to improve telephone selling ability.

Social Media For Business

Highly practical, hands-on workshop designed for anyone looking to leverage social media platforms to build credibility and generate new business leads.

Making Appointments by Telephone

Suitable for anyone who would like to improve their ‘conversion rate’, whether the challenge is cold calling, resurrecting an old database or networking with existing clients.

The Consultative-Partner Selling Approach

The core of the LDL approach is consultative-partner selling. Modern selling is about being in business with the customer, not doing business with them. Selling has evolved from pitch and follow through to helping customers find the right solutions in a collaborative effort.

At LDL we have highly structured models for consultative-partner selling, which provide your people with a straightforward, repeatable reference when navigating the sales process.

LDL sales training courses are interactive, engaging and upbeat.


For more than four decades LDL has studied the methods, techniques and mindsets of top sales people around the world. We talk to hundreds of salespeople each year to stay ahead of trends. We sort the great sales ideas and key insights from the rest, so you don’t have to.

The results are in our wide range of sales training courses. Open courses are held in London. All programs can be tailored and conducted in-company. We come to you.

Learn more about our sales training program in the following locations:


LACPAAC® In Sales Follow-Up

Key Account Management – The 3 Levels of Decision Influencer

Why Sales Skills Training Alone Is Rarely Enough