Business Writing Skills

To be successful at any level in business it is necessary to write well. People need to be able to inform and persuade others; to relay information about their products, solutions, views and recommendations. On screen and on paper the skills of clear, relevant and punchy expression are essential to your company image.

Every email, every document and every report should be efficient and instantly understood. However, without the right training many people are unsure of themselves when they sit down to write.

Writers must be able to get their message across clearly, without misunderstanding or confusion. Those who write well have learned that there are distinct steps in the process of moving from the blank page to the finished document.

These high impact, practical business writing courses takes your people through those same steps. Participants learn how to organise their thinking, marshall their ideas and structure their work. They discover new ways to write with conviction and impact. They improve their ability to hold the reader’s attention. They learn to persuade and to motivate. And above all they learn to save time.

The business writing course highlights the new reader-centred reality of business writing and is suitable for all who are required to communicate with the written word.

“Deborah was enthusiastic and kept the interest of the group. Everyone had the opportunity to participate and make comments, give feedback etc. The course was structured and definitely provided me with an action plan to improve my writing immediately when I return to the office.” – TR, PA, Q’Straint

Business Writing Skills

Every email, every document and every report should be efficient and instantly understood. However, without the right training many people are unsure of themselves when they sit down to write.

Objectives

At the end of the course participants will:

Know the steps in putting together an effective piece of written work.
Be able to structure their work to create easy reading for the reader.
Know how to write with clarity, relevance, interest and impact.
Be able to communicate through a number of written mediums including emails and reports.

Delegates Will Learn

How to start the writing process, from the blank screen.
How to create an instant connection with the reader.
How to clarify the purpose of the writing. Aiming for the response you want.
How to choose the appropriate tone and style.
How to gather information and organise your ideas.
How to prepare the rough draft.
How to write vigorously and assertively. How to keep interest alive.
How to layout written work using the correct conventions. Effective use of paragraphs.
Some recent trends in language and written work.
How to avoid common errors in punctuation and grammar.
How to write business correspondence and basic reports.
How to write memos, e-mails and blogs.
How to write effective proposals.

Details

This programme is available on request.

Reviews

“It has helped build my confidence to be more impactual at written communications. The tools and techniques that I have learnt today will aid in improving my style and structure.” – PS, CR-UK

“Fantastic content. Pace was good, interesting examples and good practical exercises.” – SN, Head of Networks, T-C

“It made you look at writing in a different way. In particular, examining the stages required before even thinking about writing. It highlighted the importance of self-confidence.” – LS, Marketing Assistant, Q’Straint

“Information was useful, clear and provided me with new methods of writing for business in a more effective and efficient way.” – GA, Credit Admin Officer, Bank of Cyprus UK

For further information please complete our enquiry form or call one of our team of learning advisors on +44 (0)20 7381 6233

In-company workshop. One day, bespoke.
+44 (0)20 7381 6233

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