People who procrastinate miss things; they may be late for an appointment, they may miss a train, but more importantly they may miss an opportunity that could change their lives for the better.

Stories abound concerning individuals who talk about some business innovation they have dreamt up and which is going to make a fortune once it comes to market. The only trouble is that it doesn’t come to market. Not for them, at least.

Picture the scene, one evening our would be innovator is watching Dragons Den, when he is jolted out of his reverie by a young woman who appears on screen with HIS idea!

He can’t believe it, this woman is presenting his concept just as he had conceived it.

Every time we procrastinate or put off until tomorrow what we can do today, opportunities are missed. If only our hero had acted his story could have had a very different ending.


Three familiar words are required DO IT NOW!

Getting more things done, becoming an action person who makes use of every opportunity does not require the memorisation of some complex psychological system, it simply requires relentless determination to ACT in response to DO IT NOW! And to keep this up over a long enough period of time to make it a habit – an automatic reflex.

As our hero showed, perhaps the most overlooked application of DO IT NOW! is in relation to our own ideas. We all have a certain timidity towards ideas we think of – ideas are personal things and most of us treat criticism of our ideas in the same way we treat criticism of ourselves.

Those of us who might otherwise be creative tend to remain silent for fear of criticism. DO IT NOW! gets us into action before we have time to think about possible criticism.

It’s a powerful piece of self talk which can dramatically improve our effectiveness. Napoleon famously said ‘I have never hesitated which has given me an advantage over the rest of mankind’.

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