Skills blog

It is flattering to imagine that you can sell in such a way that the customer ends up asking you for the business, rather than you needing to ask them. But people rarely bite immediately on hearing a pitch – you have to ask. With the introduction of all the ‘new’ ways of selling especially […]

As a manager in today’s hybrid and increasingly turbulent economy, it is useful to step back and think about how motivated the individuals in your team are. Without motivation, the product doesn’t matter, and the idea doesn’t matter – because no one will be motivated to take any action. On our management training courses, we […]

How are you perceived by your target market? That’s ‘positioning’. Your most valuable asset is your reputation, it acts as a magnet for new business leads. Customers will choose you because of your reputation – that’s the real value of your brand

Whether you are in sales or management, confidence is the key ingredient that will allow you to succeed. When your confidence goes up, your competence goes up. People who believe in themselves put more into the task at hand and persist longer, increasing their chance of success. Learning new sales or management skills alone is […]

It’s a fact of life, no one out there in your market has any interest in your products, your services, or your company. They don’t care what you offer. They really don’t. Instead people are interested in THEIR business, in solving THEIR challenges, in learning new ways THEY can operate

As a modern manager, your ability to inspire those around you and improve their results will set you apart. It will accelerate your career perhaps more than any other factor. Recognising that your most precious possession is the people who work for you, and having the ability to draw out the best

In current B2B sales, have you ever noticed that more people tend to be involved on the buyer’s side? There are often multiple influencers, multiple blockers, and multiple helpers. No two sales are going to be the same. To minimise risk, the key thing your customer is looking for is

In sales have you ever been asked for a discount or had a client pushback on price? In this video Robin Fielder, LDL Founder, shares a proven framework that will transform your approach. Next time it happens you will know exactly what to do.

To succeed in sales you must really want the business. This sounds obvious, but it is much deeper than it appears. Giving your customer the impression you will go the extra mile, you really want their business can be very persuasive. Think about your own experiences. Time and again if people have gone to great […]