No matter where you are on the planet, the law of gravity applies — it’s in you, it’s around you, it’s part of you. It’s a law of nature — a physical law, and it cannot be broken.
The same applies to the LAWS OF SUCCESS. These are the unbreakable laws of achievement which you must apply if you want to be successful. They have always existed, but in order to make use of them, you must know what they are. Think about electricity. No one invented it. It existed in nature, but until humans found out how to make use of it —there was none of the technology we enjoy today. The same applies to the success laws. We must know what they are in order to succeed. These laws are simple and straightforward. Anyone can make use of them. Here are the first four laws – four more will follow in a later post.
The First Law
THERE IS NOTHING MYSTERIOUS OR DIFFICULT ABOUT SUCCESS. Success is simply doing a few simple things and doing them well. It’s realising you can place yourself ahead of the game by doing something that the majority does not do. It’s about being a nose ahead. Take a horse race. The horse that comes in first wins a purse of £125,000 and typically the horse that comes in second gets £25,000. The first horse does not run five times as fast as the second, but even in a photo finish the leading horse earns five times as much. This is true in business. To achieve five times more than the next person, you do not have to be five times better. You simply have to be A NOSE AHEAD. You have to be willing to do the one or two things that others do not do. This is especially important in sales.
The Second Law
IT IS YOUR DESIRE, NOT YOUR ABILITY WHICH DETERMINES YOUR SUCCESS. It’s been said — ‘Give me a person with just average ability but with a burning desire to succeed and I will give you a champion in return every time.’ In achieving your goals the primary ingredient is not your ability. It’s your desire and your determination. Remember — ‘Life’s battles don’t always go to the stronger or faster person but sooner or later, the person who wins is the person who thinks they can.’ Knowledge of this simple law has probably helped more people move along the road to success than any other single factor.
The Third Law
TO ACHIEVE UNUSUAL RESULTS YOU MUST USE UNUSUAL METHODS. If you do the usual — if you do what the majority does, you will be like the majority — the 95% who struggle.
But you want to step out of the crowd, you want to be part of the 5% — an unusual result and this means you must use unusual methods.
This success law ties in with the first, that law told us that to be successful, you only have to be slightly in front, this law tells us how you get in front — you use unusual methods that the 95% do not use. Usually because they are lazy.
These methods include setting goals, developing leadership qualities, helping others to shine, building an unbeatable mindset, applying truth and honesty in everything you do, avoiding the negative, willingness to learn, forming good habits, looking after your staff, showing enthusiasm and looking after your health.
Sales managers, when setting incentive schemes, often make the mistake of choosing the usual, the same old idea, which really doesn’t motivate anyone. The unusual is exciting, it’s interesting and like all rare things IT IS VALUABLE. And this really gives us the key as to why ‘doing the unusual’ is a success law — the unusual is rare and there is value in rarity.
The Fourth Law
BY THE INCH IS A CINCH … BY THE YARD IT IS HARD. Set micro goals. Quite simply – break your goals down into smaller goals. Mountains are climbed one step at a time. Success is much easier to achieve in small realistic steps.
Have your primary goal as something which is readily achievable, and then — having achieved your first goal, having got the experience of success, you can then confidently go on to your second goal which is a bit further away, and so on to your third, fourth and fifth goals. Success tends to be based on an experience of success. The more successful experiences you have, the more enthusiasm and confidence you have in your ability to achieve further goals.
Read more about LDL sales and management development programmes.