Business Writing Skills

Posted on October 12th, 2020

Business Writing Skills

Write clearly, concisely and with impact - make every word count.

Clear, Concise & Persuasive Business Writing

To be successful at any level in business it is necessary to write well. People need to be able to inform and persuade others – to relay information about their products, solutions, views and recommendations. This practical programme helps you write with clarity, confidence and purpose.

You’ll learn how to structure your ideas, craft messages that engage your reader, and adapt tone and style for different audiences and formats. From emails and reports to proposals and presentations, you’ll discover how to get your message across with impact and professionalism. Above all, you’ll learn to save time.

Using real examples and hands-on exercises, this course turns your writing into a strategic communication skill.

To see how this course complements our wider portfolio of communication and presentation programmes, explore our Presentation Skills Training page.

“Deborah was enthusiastic and kept the interest of the group. Everyone had the opportunity to participate and make comments, give feedback etc. The course was structured and definitely provided me with an action plan to improve my writing immediately when I return to the office.”

– TR, PA, Q’Straint

To be successful at any level in business it is necessary to write well. People need to be able to inform and persuade others – to relay information about their products, solutions, views and recommendations. This practical programme helps you write with clarity, confidence and purpose.

You’ll learn how to structure your ideas, craft messages that engage your reader, and adapt tone and style for different audiences and formats. From emails and reports to proposals and presentations, you’ll discover how to get your message across with impact and professionalism. Above all, you’ll learn to save time.

Using real examples and hands-on exercises, this course turns your writing into a strategic communication skill.

What You’ll Learn

At the end of the course participants will:

  • Know the steps in putting together an effective piece of written work.
  • Be able to structure their work to create easy reading for the reader.
  • Know how to write with clarity, relevance, interest and impact.
  • Be able to communicate through a number of written mediums including emails and reports.

  • How to start the writing process, from the blank screen.
  • How to create an instant connection with the reader.
  • How to clarify the purpose of the writing. Aiming for the response you want.
  • How to choose the appropriate tone and style.
  • How to gather information and organise your ideas.
  • How to prepare the rough draft.
  • How to write vigorously and assertively. How to keep interest alive.
  • How to layout written work using the correct conventions. Effective use of paragraphs.
  • Some recent trends in language and written work.
  • How to avoid common errors in punctuation and grammar.
  • How to write business correspondence and basic reports.
  • How to write memos, e-mails and blogs.
  • How to write effective proposals.
Frequently Asked Questions
Everything you need to know about the Business Writing Skills programme.

A practical, interactive course designed to improve how you write at work — ensuring your emails, reports and proposals are clear, professional and persuasive.

Anyone who needs to write as part of their role — managers, executives, administrators, sales and marketing professionals, or anyone who wants to improve how they communicate in writing.

You’ll learn how to:

  • Structure messages for clarity and impact
  • Write in a natural, professional tone
  • Avoid jargon and unnecessary complexity
  • Adapt writing style for different audiences
  • Organise information logically and persuasively
  • Edit and proofread effectively

We use the Skill+Will™ approach: great writing depends on both the technical skills to structure and express ideas, and the confidence (will) to write assertively and clearly. This programme builds both.

Delivered on request (in-company or virtual), using your organisation’s real documents and writing examples to make the training practical and relevant.

Yes. We can incorporate your brand tone of voice, document types and internal communication style into the workshop. Find out more on our tailored solutions page.

As this is a bespoke in-company programme, it can be delivered for groups of up to 12 participants to ensure interaction, discussion and effective coaching.

Experienced LDL consultants specialising in business communication and professional writing.

What Participants Say
“It has helped build my confidence to be more impactual at written communications. The tools and techniques that I have learnt today will aid in improving my style and structure.”
– PS, CR-UK
“It made you look at writing in a different way. In particular, examining the stages required before even thinking about writing. It highlighted the importance of self-confidence.”
– LS, Marketing Assistant, Q’Straint
“Fantastic content. Pace was good, interesting examples and good practical exercises.”
– SN, Head of Networks, T-C
“Information was useful, clear and provided me with new methods of writing for business in a more effective and efficient way.”
– GA, Credit Admin Officer, Bank of Cyprus UK
Want to tailor this programme?

Tailored for Your Business

This programme is created exclusively for your organisation — the content, format and delivery are all customised to your market, your language and your writing challenges.

Get in touch to arrange a no-obligation discussion. We’ll explore your writing goals, design the right approach and schedule delivery at a time and in a format that works for you.

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