logo

Professional Sales Management

Posted on October 12th, 2020

Professional Sales Management

Lead your sales team with clarity, inspiration and results-driven focus.

Drive Sales Team Performance

How to improve the performance of each member of your sales team - and how to do it profitably. LDL's sales management training is designed to improve sales teams by combining performance improvement techniques with the correct leadership style.

Participants discover new ways to inspire greater teamwork and co-operation from others. They develop a better understanding of people management. They become more confident in their ability to set objectives, make decisions and resolve difficulties. They improve their ability to communicate their thoughts and ideas, and to give feedback effectively.

The end result is a smoother-running, more motivated and more productive sales team.

For related programmes that strengthen both individual and team sales performance, visit our Sales Training page.

"Excellent. A well structured, interesting and energised training course. All exercises were very relevant to me." - SC, Business Manager, Powertraveller

How to improve the performance of each member of your sales team – and how to do it profitably? LDL’s sales management training is designed to improve sales teams by combining performance improvement techniques with the correct leadership style.

Participants discover new ways to inspire greater teamwork and co-operation from others. They develop a better understanding of people management. They become more confident in their ability to set objectives, make decisions and resolve difficulties. They improve their ability to communicate their thoughts and ideas, and to give feedback effectively.

The end result is a smoother-running, more motivated and more productive sales team.

What You’ll Learn

At the end of the programme participants will:

  • Have an in-depth understanding of sales management and sales leadership skills.
  • Be able to focus on setting objectives, planning, reviewing and setting standards.
  • Know how to build the team through team formation, team building and team motivation.
  • Have the skills to develop the individuals in their team through personal motivation, recognition, participation, development and feedback.

The skill areas covered and coached throughout the programme include:

  • The role of the sales manager.
  • The sales manager as a leader.
  • A qualities approach to sales management/leadership.
  • The use of functional management/leadership – achieving the task, building the team, and developing the individual.
  • Setting expectations and goals.
  • The use of situational management/leadership.
  • The sales manager as a coach.
  • The role of delegation.
  • Effective communication – telling/selling/consulting/sharing.
  • Constructive feedback.
  • Accurate praise.
  • Effective sales team meetings, and team motivation.
Frequently Asked Questions
Everything you need to know about the Professional Sales Management programme

Sales management is the discipline of leading your sales function – setting direction, coaching individuals, aligning incentives, executing strategy, inspiring those around you and ensuring sustainable revenue growth through teams, not just individual effort.

This programme is designed for sales managers, regional managers, chief revenue officers, directors, and others responsible for leading sales teams – whether small or multi-tiered.

You will develop skills to:

  • Diagnose performance issues and manage by metrics
  • Apply the right leadership style (task, coaching, motivating)
  • Delegate effectively and empower your team
  • Give constructive feedback and manage underperformance
  • Lead sales meetings, drive accountability and align goals
  • Communicate vision, motivate and maintain momentum
  • Blend commercial discipline with people development

Skill+Will™ is central to LDL’s approach. A great sales manager needs technical and strategic tools (skill), but also the confidence and leadership qualities (will) to execute them. This programme builds both.

  • Open programme: virtual, two days (10.00–16.00 each day), £995 + VAT, includes comprehensive digital workbook.
  • In-company: customised training with real challenges from your organisation, delivered in person or virtually.

Absolutely. We can integrate your sales metrics, management challenges, incentive schemes and context-specific case studies to make it directly relevant for your team. Find out more on our tailored solutions page.

The open programme is capped at 6  participants to enable rich discussion, peer learning and coaching time.

Led by a senior LDL consultant with real-world experience managing sales teams and coaching sales leaders.

Yes. All participants receive an LDL certificate upon successful completion.

What Participants Say
“The trainer was very knowledgeable and enthusiastic. I particularly liked his technique for encouraging note taking – no Powerpoint – very refreshing. Subject matter was clear, concise and very well delivered and the time flew.”
– ML, National Sales Manager, Fermacell
“Really informative – fast whistle stop tour of sales performance management. Enjoyed the pace and reference to stories helped to illustrate theories and bring them to life.”
– PC, Sales Manager, St Jude Medical
“Well delivered. Real experiences and examples. Simple ideas and concepts which can be implemented and I’ll use.”
– RG, National Sales Manager, Menarini Diagnostics
“Excellent. Good clear advice and highly relevant. Engaging delivery.”
– MC, General Manager, Professional Sports Group
“A truly great trainer. The content was very useful and I will change the way I work as a result. I will use LDL again.”
– CD, Sales Manager, FCC Environment.
“Best training course I have been on. Fast paced, excellent insight, group discussions very valuable. Would highly recommend and a big thank you.”
– ST, Sales & Marketing Director, Bright.
Want to tailor this programme?
IN-COMPANY ENQUIRY

£995.00

BOOKING FORM
Professional Sales Management

Two day sales management training course to help you improve the performance of your sales team.
£995 + VAT.

Delegates
SKU: PSM Categories: ,
Skills blog
Your State ‘Switch’ – The Secret To Giving A Great Speech Or Presentation

You know those occasions when it really counts — the important speech, the big presentation, the high-stakes sales meeting, the leadership announcement. You want to be at your best when it counts, but how can you switch yourself on and access your ‘A’ game on demand?  What ensures you will perform at the upper range […]

READ MORE
Coaching and Feedback in 2025: Why, How, What — and What’s Next?

Imagine a football coach who speaks to their players only once a year, offering a few general comments about their performance, and then disappearing until the next season: “Good luck, lads!”. It’s unthinkable in sport. Yet that’s still how many workplaces handle feedback and development. In today’s fast-changing world of work, annual reviews and occasional […]

READ MORE
3 Keys to Virtual Selling Success

Selling has evolved. Virtual sales meetings, typically on Zoom or MS Teams, are now standard practice. Surveys confirm many buyers actually prefer it. Virtual selling is here to stay.

READ MORE