Social Media For Business
Social Media For Business
Strategic Social Media for Business
‘Social Media For Business’ is a practical, one-day workshop designed for business professionals looking to leverage the main social networks – LinkedIn, Facebook, Twitter, Instagram and YouTube – to build credibility, strengthen relationships and drive new business.
Social media offers an instant way to communicate. When you use it well you set yourself apart from your competitors. However,the very nature of social media means that it is constantly changing – and it is essential to stay up to date.
This course is designed as an introduction to business social media. Tried-and-tested techniques will be covered in depth, with specific case studies and examples to illustrate the latest strategies that are working today.
Participants are asked to bring a laptop or iPad to the programme so they can work on the platforms themselves.
To see how this course complements our wider programmes on client engagement and business development, explore our Sales Training courses.
"I had a reasonable level of knowledge of LinkedIn prior to this course (I think!). However, I will leave today with more knowledge, and importantly more confidence in using LinkedIn to aid business development and sales process. Alison is great – very informative, knowledgeable and a great communicator."
- RB, Academic Sales, Comsol Ltd
‘Social Media For Business’ is a practical, one-day workshop designed for business professionals looking to leverage the main social networks – LinkedIn, Facebook, Twitter, Instagram and YouTube – to build credibility, strengthen relationships and drive new business.
Social media offers an instant way to communicate. When you use it well you set yourself apart from your competitors. However, the very nature of social media means that it is constantly changing – and it is essential to stay up to date.
This course is designed as an introduction to business social media. Tried-and-tested techniques will be covered in depth, with specific case studies and examples to illustrate the latest strategies that are working today.
Participants are asked to bring a laptop or iPad to the programme so they can work on the platforms themselves.
At the end of the course participants will:
- Know how to use social media to promote their business.
- Understand key social media terminology and platform information.
- Be able to create a robust social media strategy.
- Know how to use Facebook, Twitter, LinkedIn, Instagram and YouTube for business.
- Why social media is effective for business
- The differences between the main platforms: Facebook, Twitter, LinkedIn, Instagram and YouTube
- How to select the right platform for your business
- How to create ongoing conversation and engagement
- How to stand out in social media
- How to analyse competitor content
- How to grow your online social media community
- How to schedule and manage content
- How to measure success in social media
This is a hands-on, strategic workshop designed to help organisations use social media not just for visibility, but to build credibility, engage audiences, generate leads and support their sales/marketing goals.
It’s for business leaders, marketing teams, sales professionals, or anyone looking to harness social media for business growth — especially those who feel their efforts are under-leveraged.
You’ll gain skills to:
- Define a social media strategy aligned with business goals
- Select the right platforms and audience segments
- Create content that resonates (text, visuals, video)
- Plan and manage a content calendar
- Use social media tools (posting, scheduling, analytics)
- Grow and engage your following
- Convert social engagement into leads
- Monitor, measure and iterate performance
Skill+Will™ is central to LDL’s approach: digital skills and tactics (skill) are only part of the equation. You must also have the confidence and enthusiasm (will) to apply them. This programme nurtures both.
This workshop is offered only on request (bespoke). We deliver it in person or virtually, integrating your business context and priorities.
Absolutely. We adapt the content, case studies, platform focus (e.g. LinkedIn, Instagram, TikTok), and challenges to your sector, brand and marketing goals. Find out more on our tailored solutions page.
As this is a bespoke in-company programme, it can be delivered for groups of up to 12 participants to ensure interaction, discussion and effective coaching.
Experienced LDL consultants with practical experience in social media strategy and campaign execution.
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Tailored for Your Business
This programme is designed and delivered exclusively for your organisation. We’ll adapt the content, format and delivery to suit your team, your market and your objectives — whether that’s a focused half-day, a full-day workshop or a series of shorter coaching sessions.
To explore how Social Media for Business could work for you, get in touch to arrange a no-obligation meeting with one of our consultants. We’ll discuss your goals and design the right approach for your business.