The New Professional Selling Skills

A complete IN-DEPTH coaching in the next generation consultative-partner selling skills demanded by today’s market place.


The New Professional Selling Skills



Key Account Management

ALL NEW PROGRAMME. How to sell, develop and manage key accounts.


Key Account Management

Sales Negotiation

The customer you speak to on Monday morning is almost certain to have received training on how to improve the terms they get from their suppliers.


Sales Negotiation

Sales Training

Modern selling is about being IN business with the customer not DOING business with them. Selling has evolved from pitch and follow through to helping customers find the right solutions in a collaborative effort.

Whether you are looking for sales training for one or two people or a fully fledged sales academy LDL can help.

For more than three decades LDL has studied the methods, techniques and mindsets of top sales people around theworld. We talk to hundreds of salespeople each year to stay ahead of trends.

The results are in our wide range of sales training courses.

Learn New Selling Skills

Why not try our two day course 'The New Professional Selling Skills'.

Interview with Robin Fielder LDL CEO - 10 mins

Techniques and tips to help you boost results. 10 min podcast

Sales Training Courses

Selling is changing because business is changing. People are more cautious and more risk averse. Products and services no longer confer market advantage, because almost anything can be copied. In addition, customers are more knowledgeable and have more choices than ever before. So how do you differentiate your business?

What should your sales development focus on?

Sales used to be about features and benefits, how to make presentations, sell value, handle objections and close. Sales people then targeted potential customers and went for the sale. But this approach now works in fewer and fewer cases. It has become superseded by a new, more effective way of selling.

So How Do You Sell More?

sales training video

To appreciate how selling needs to evolve in the digital age it is useful to look at the 4 levels of sales team effectiveness – each level adds more value for the customer. The video on the right shows you how. →

  • Level 1 sales teams sell products and services. The 'talking brochure'.

  • Level 2 sales teams add great customer service – a great 'brand' experience.

  • Level 3 sales teams add value by solving problems. This  is the 'Consultative' solution selling approach. The benchmark for B to B sales.

  • Level 4 sales teams go one step further and act as a 'Partner'. They are viewed by the customer as part of their management team. They bring the customer new ways of running their business more effectively and profitably.

  • Level 4 sellers add the most value and win the most sales. The acid test of Level 4 is to ask whether your customer would still hire you as a consultant if you no longer had your product or service to sell.

Note - it is HOW your sales team sell that adds the value, not any change to the product. Whatever your starting point, LDL sales training with its focus on Consultative-Partner selling enables your sales team to move step-by-step towards Level 4.

LDL Blog

Get all the sales training news and information.

Contact Us

Click here to go to our enquiry page or call +44(0)20 7381 6233

Listen Beyond Your Product

Selling at Level 4 requires a new mindset – not 'what can we sell to them?, but 'how can we help them to succeed?'. This means getting closer to the issues – listen beyond your product. LDL sales courses highlight this approach and are available either as open courses in London or in-company where we come to you anywhere in the UK/Europe.

Your training initiative to last will also require reinforcement and coaching from your sales managers and our leadership programmes provide the necessary skills.

Why Choose LDL For Your Sales Training Programme?

Skills training alone rarely gets to the core of what makes people change, to achieve success you must also address the 'will' factors - drive, confidence, energy and determination.

In business as in sport, the skill to win must be matched by the will to win. Athletes call it mental toughness training. If it's good enough for Olympic champions, how about your team?

LDL sales training with its emphasis on Skill+Will brings your team the latest sales skills plus how to build drive, confidence and a winner's mindset. It's a powerful combination. Call us for a free consultation +44(0)20 7381 6233.

Short Sales Training Videos:

Read more about LDL sales training courses. Open courses are held in London.

Learn more about tailored sales training solutions. We come to you.

  • Sales Training Blog
  • Nothing Great Was Ever Achieved Without Enthusiasm

    Posted 12 August 2014


    How we say things is often more important than what we say. Communication and energy cannot be separated. Communication is an inside-out process.

    When you attend one of our live courses in front of you is a tent card. Your name faces the trainer and facing you is the phrase, ‘Nothing great was ever achieved without … [Continue reading to learn more.]

  • Train yourself to DO IT NOW!

    Posted 29 July 2014


    People who procrastinate miss things; they may be late for an appointment, they may miss a train, but more importantly they may miss an opportunity that could change their lives for the better.

    Stories abound concerning individuals who talk about some business innovation they [Continue reading to learn more.]

  • The Danger Point In Objection Handling

    Posted 15 July 2014


    Many salespeople still regard objection handling as vital. If only they had better answers to objections their results would quickly improve. This emphasis is misplaced. It doesn’t matter how brilliantly an objection is answered, it has still created a gap between buyer and seller at the end of the presentation. [Continue reading to learn more.]

For further information complete our enquiry form or call our team of learning advisors on +44 (0)20 7381 6233